The sales of the Apple watch increased when customers were informed about various functions of the watch. This change in sales reflects which of the following characteristics of innovation?
A) relative advantage
B) communicability
C) compatibility
D) complexity
E) divisibility
Correct Answer:
Verified
Q56: Procter & Gamble's introduction of All-Temperature Cheer
Q70: The rate of adoption of the new
Q71: Reference to one's own cultural values or
Q71: In the 1990s, Philips Electronics developed a
Q72: One of the basic elements of sociologist
Q73: A few years ago, Philips Electronics developed
Q76: If a marketing manager plans to enter
Q78: Adopter categories are classifications of individuals within
Q80: Which of the following shows the correct
Q80: Together, innovators and early adopters make up
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents