Mattel toys thought that Barbie would be as popular in Japan as it is in the United States. This assumption was due to the self-reference criterion (SRC).

Question

Quizplus · Accepted Answer

The statement is true. Self-reference criterion (SRC) refers to an unconscious reference point based on an individual's own cultural background, values, and experiences. In this case, Mattel assumed that Japanese children would have similar interests and preferences as American children, which is an example of SRC. However, this was a faulty assumption as Japanese culture is vastly different from American culture, and Barbie did not gain the same level of popularity in Japan as it did in the United States.

Mattel Toys Thought That Barbie Would Be as Popular in Japan