For some consumer products such as cigarettes,soft drinks,and candy that have a low per-unit cost,income is often a more valuable segmentation variable than is population.

Question

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For low per-unit cost consumer products like cigarettes, soft drinks, and candy, population (age, gender, location, etc.) often provides more valuable segmentation insights than income, because these products are affordable across a wide range of income levels and their consumption is more influenced by demographic factors.

For Some Consumer Products Such as Cigarettes,soft Drinks,and Candy That