When assessing potential country target markets,management should rely heavily on its network of contacts as a primary criterion for targeting.

Question

Quizplus · Accepted Answer

While a network of contacts can be valuable for gaining insights and facilitating entry into a new market, relying heavily on it as a primary criterion for targeting may overlook critical factors such as market size, growth potential, competitive landscape, and regulatory environment. A comprehensive market analysis should be conducted to make informed decisions.

When Assessing Potential Country Target Markets,management Should Rely Heavily on Its