There is a tendency to overstate the size and short-term attractiveness of individual country markets,especially when estimates are based primarily on demographic data such as income and population.

Question

Quizplus · Accepted Answer

This phenomenon, known as "market myopia," occurs because demographic data alone does not account for factors like market accessibility, local competition, and consumer preferences, leading to an overestimation of market potential.

There Is a Tendency to Overstate the Size and Short-Term