One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the investments made in marketing and establishing in a particular country.

Question

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First-mover disadvantages include the risk that late-mover competitors can enter the market after the first-mover has already borne the significant costs of developing the market, such as educating customers and building infrastructure, allowing late-movers to benefit from these investments without incurring the same level of costs.

One of the First-Mover Disadvantages Is That a Late-Mover Competitor