BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit which has proven successful in their positioning strategy.

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BMW's slogan "the ultimate driving machine," is a benefit that highlights the superior driving experience offered by their cars. This positioning strategy has been successful in differentiating BMW from its competitors and appealing to consumers who prioritize performance and driving enjoyment.

BMW's Slogan "The Ultimate Driving Machine," Is an Example of an Attribute