Marketing that involves creating the same marketing mix for a broad mass market of potential buyers is referred to as:
A)differentiated target marketing.
B)standardized global marketing.
C)concentrated global marketing.
D)competitive global marketing.
E)target benefit marketing.

Question

Quizplus · Accepted Answer

Standardized global marketing involves creating the same marketing mix for a broad mass market of potential buyers, aiming for a uniform strategy across different countries and markets.

Marketing That Involves Creating the Same Marketing Mix for a Broad