Positioning refers to the act of:
A)determining what areas of the globe to target.
B)ensuring a choice retail shelf location.
C)differentiating a brand in customer's mind.
D)formulating a private label strategy.
E)formulating a companion product.

Question

Quizplus · Accepted Answer

Positioning is about creating a distinct image or identity for a brand in the customer's mind, differentiating it from competitors.

Positioning Refers to the Act Of