Unilever and other consumer goods companies often engage in differentiated target marketing,offering a full range of brands within a given product category.

Question

Quizplus · Accepted Answer

Unilever and similar consumer goods companies use differentiated target marketing to cater to various segments within the market by offering a wide range of brands within a single product category, each aimed at meeting the specific needs or preferences of different consumer groups.

Unilever and Other Consumer Goods Companies Often Engage in Differentiated