Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health.Such positioning is very important from a business point of view.How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?

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The Answer of Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health.Such positioning is very important from a business point of view.How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?

Colgate Total Toothpaste Is Positioned as the Brand That Addresses