Direct representation, as opposed to representation by independent intermediaries, for exporting by the market country, has several advantages which do not include:
A)facilitates control and communications.
B)allows decisions concerning program development and resource allocation.
C)benefits when a product is not yet established in a market.
D)ensures marketer's interest and special efforts.
E)helps selling products directly to the consumer in the market country.

Question

Quizplus · Accepted Answer

Direct representation for exporting by the market country usually involves selling products directly to wholesalers, distributors, or retailers in the market country, rather than directly to consumers. Therefore, this option does not offer the advantage of helping to sell products directly to the consumer in the market country. The other options, A through D, are advantages of direct representation.

Direct Representation, as Opposed to Representation by Independent Intermediaries, for Exporting