For Starbucks and other companies whose business models include a service component, it is not recommended that they use one of the following methods for going global.

Question

Quizplus · Accepted Answer

Exporting is not a recommended method for companies with a service component because it is difficult to provide the same level of service in different countries without having a physical presence in each location. This can lead to a lack of consistency in the customer experience and damage the company's reputation. Alternatively, joint ventures, licensing, 100-percent ownership, and franchising allow companies to establish a physical presence in new markets and maintain control over their brand and service standards.

For Starbucks and Other Companies Whose Business Models Include a Service