Franchising in a global market is actually a market-entry strategy that is typically executed with less localization than is licensing.

Name: Franchising in a global market is actually a market-entry strategy that is typically executed with less localization than is licensing.
Brand: Quizplus
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Quizplus · Accepted Answer

Franchising typically involves the replication of a successful business model in different countries with minimal localization, while licensing tends to involve more customization to fit local market needs and regulations.

Franchising in a Global Market Is Actually a Market-Entry Strategy