All of the following are basic functions of marketing EXCEPT
A) value chain analysis.
B) customer analysis.
C) product and service planning.
D) pricing.
E) distribution.

Question

Quizplus · Accepted Answer

Value chain analysis is not a basic function of marketing, it is a business strategy tool used for analyzing and optimizing the various activities that a company performs in order to create value for its customers. Basic functions of marketing include customer analysis, product and service planning, pricing, and distribution.

All of the Following Are Basic Functions of Marketing EXCEPT