The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of which of the following?
A)richness
B)ubiquity
C)information density
D)personalization

Question

Quizplus · Accepted Answer

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of richness, which refers to the amount of information and sensory stimulation conveyed through a particular communication medium. The combination of multiple forms of media allows for a more immersive and engaging experience for the consumer. Ubiquity refers to the ability to access a particular message or product from anywhere, information density refers to the amount of information available in a particular message or product, and personalization refers to tailoring a message or product to the individual preferences or needs of a specific customer. While these concepts may overlap to some extent, richness best describes the specific example given in the question.

The Integration of Video, Audio, and Text Marketing Messages into a Single