The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
A) aggregation.
B) repackaging.
C) media transformation.
D) industry convergence.

Question

Quizplus · Accepted Answer

Industry convergence is the term used to describe the merging of media enterprises into larger organizations that can combine different platforms and technologies to cross-market content. This allows for more efficient and effective distribution of content, as well as greater profitability for the companies involved. Aggregation, repackaging, and media transformation may be part of this process, but they are more specific actions or strategies within the broader framework of industry convergence.

The Merger of Media Enterprises into Powerful, Synergistic Combinations That