Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?
A)via a search engine
B)via a social media site such as Facebook
C)directly to a newspaper's home page
D)via an online video

Question

Quizplus · Accepted Answer

Directly accessing a newspaper's homepage typically generates the most digital ad revenue because visitors are exposed to multiple ads across the entire site. Search engines and social media sites, on the other hand, may only display a single ad or limit the number of ads shown. Online videos may have pre-roll or mid-roll ads, but they generally do not drive as much revenue as homepage ads.

Which of the Following Routes to a Newspaper Web Site