Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:
A)price discrimination.
B)content convergence.
C)the release window.
D)digital rights management.

Question

Quizplus · Accepted Answer

The practice of releasing movies in different channels at different times is commonly known as the release window. This allows studios to maximize profits by taking advantage of each distribution channel's unique revenue potential. For example, a movie may first be released in theaters to attract box office revenue, and then later released on DVD to reach a larger audience and generate additional revenue. This strategy has been criticized by some who argue that it delays access to movies for consumers who are not able to attend theaters or prefer to watch movies at home.

Hollywood's Practice of Staggering the Distribution of Movies in Different