All of the following are challenges faced by bricks-and-clicks firms except:
A)coordinating prices across channels.
B)handling returns of Web purchases at retail outlets.
C)building a credible Web site.
D)building a brand name.

Question

Quizplus · Accepted Answer

Building a brand name is not a challenge specific to bricks-and-clicks firms, as it is a challenge that is faced by all businesses. The other options (coordinating prices, handling returns, building a credible website) are challenges that are specifically faced by bricks-and-clicks firms.

All of the Following Are Challenges Faced by Bricks-And-Clicks Firms