How do values and attitudes affect the selective attention process?
A)People tend to only absorb information that is unrelated to their values and attitudes.
B)People pay attention to information that is consistent with their values and attitudes.
C)Values and attitudes don't affect how people deal with information at all.
D)People pay attention to information that conflicts with their values and attitudes.
E)People pay attention to information only when it describes things for which they have no values or attitudes.

Question

Quizplus · Accepted Answer

Values and attitudes play a significant role in the selective attention process. People tend to pay attention to information that is consistent with their values and attitudes. This is because people want to confirm and strengthen their existing beliefs and values. Alternatively, people may also pay attention to information that conflicts with their values and attitudes because they feel the need to defend their beliefs or to seek out information that challenges their perspectives. However, the most common trend is that people tend to seek out information that confirms their existing beliefs and values.

How Do Values and Attitudes Affect the Selective Attention Process