Consumer-generated marketing will have little impact as a marketing force.

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Consumer-generated marketing, also known as user-generated content, has become a significant marketing force in recent years. Consumers are more likely to trust and be influenced by recommendations and reviews from other consumers, and brands are leveraging this by encouraging user-generated content through social media campaigns and customer testimonials. This trend is expected to continue growing in importance as consumers increasingly seek authentic and personalized experiences from brands.

Consumer-Generated Marketing Will Have Little Impact as a Marketing Force