Every functional area of an organization, not only a marketing department, can and should interact with customers.

Question

Quizplus · Accepted Answer

Interacting with customers is important for every functional area of an organization as it helps them to understand customer needs, preferences, and feedback which can then be used to improve the products or services and overall customer experience. For example, the finance department can interact with customers to understand their payment preferences and issues related to billing, the human resources department can interact with employees who are customer-facing to discuss ways to improve customer interactions, and the operations department can interact with customers to understand their expectations for product/service delivery.

Every Functional Area of an Organization, Not Only a Marketing