Price is the only element in the marketing mix that produces ________.
A)revenue
B)variable costs
C)expenses
D)fixed costs
E)stability

Question

Quizplus · Accepted Answer

Price is directly related to revenue, which is the income a company generates from selling its products or services. The other elements of the marketing mix (product, promotion, and place) are important in attracting customers and creating demand, but only price directly affects the revenue generated by a company.

Price Is the Only Element in the Marketing Mix That