A challenge for management in product line pricing is to decide on the price steps between the ________.
A)various products in a line
B)product mixes
C)product groupings
D)product lines
E)various target markets

Question

Quizplus · Accepted Answer

The challenge for management in product line pricing is to decide on the price steps between the various products in a line. This involves determining the price gaps between different products in the same line and deciding on the pricing strategy for each product based on factors such as its value proposition, competitive landscape, and target audience.

A Challenge for Management in Product Line Pricing Is to Decide