It is most typical for producers who use captive-product pricing to set the price of the main product ________ and set ________ on the supplies necessary to use the product.
A)low;low mark-ups
B)high;low mark-ups
C)low;high mark-ups
D)high;high mark-ups
E)moderately;moderate mark-ups

Question

Quizplus · Accepted Answer

Captive-product pricing typically involves setting the price of the main product low to attract customers and then setting high mark-ups on the supplies necessary to use the product, making profits on the recurring purchases.

It Is Most Typical for Producers Who Use Captive-Product Pricing