By definition,this type of pricing is used when a firm sells a product or service at two or more prices,even though the difference in price is not based on differences in cost.
A)segmented pricing
B)variable pricing
C)flexible pricing
D)cost-plus pricing
E)reference pricing

Question

Quizplus · Accepted Answer

Segmented pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost. Instead, the firm sets different prices for different segments of the market, based on factors such as customer demographics, purchase behavior, or perceived value. This allows the firm to capture more value from different customer groups and improve its overall profitability.

By Definition,this Type of Pricing Is Used When a Firm