Consumers use price less to judge the quality of a product when they ________.
A)lack information
B)lack skills to use the product
C)have experience with the product
D)are shopping for a specialty item
E)cannot physically examine the product

Question

Quizplus · Accepted Answer

When consumers have experience with a product, they rely on their past experiences rather than price to judge its quality.

Consumers Use Price Less to Judge the Quality of a Product