________ prices are the prices that buyers carry in their mind and refers to when looking at a given product.
A)Psychological
B)Reference
C)Promotional
D)Geographical
E)Dynamic

Question

Quizplus · Accepted Answer

Reference prices are the prices that consumers have in mind or expect to pay for a product, which they use as a basis for comparison when they encounter the actual price of the product.

________ Prices Are the Prices That Buyers Carry in Their