What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?
A)segmented pricing
B)psychological pricing
C)referent pricing
D)promotional pricing
E)dynamic pricing

Question

Quizplus · Accepted Answer

Promotional pricing is used to create buying excitement and urgency by temporarily pricing a product below its list price or even below cost. This type of pricing is commonly used during sales events, holidays, or product launches to incentivize customers to buy. Segmented pricing refers to pricing a product differently for different customer groups or segments, psychological pricing involves using pricing tactics to influence consumer perception, referent pricing is when a price is compared to a previous price or competitor's price, and dynamic pricing adjusts prices in real time based on supply and demand.

What Type of Pricing Is Being Used When a Company