When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers,Pepsi was using ________.
A)marketing-skimming pricing
B)market-penetration pricing
C)new-product pricing
D)discount pricing
E)promotional allowances

Question

Quizplus · Accepted Answer

Market-penetration pricing is a strategy where a company sets low prices to penetrate the market quickly and attract a large number of buyers. By pricing Pepsi Blue at half price, Pepsi aimed to attract more customers and penetrate the market quickly.

When Pepsi Came Out with Pepsi Blue and Priced It