Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share.As a consultant,you should recommend a ________ pricing strategy.
A)market-skimming
B)market-penetration
C)zone
D)discount
E)captive-product

Question

Quizplus · Accepted Answer

The most appropriate pricing strategy in this case is market-penetration, which involves offering low prices to quickly gain market share. This is particularly effective when entering a mature market as it enables the company to quickly establish itself and compete with existing brands. Additionally, it can help create brand loyalty and reduce the likelihood of customers switching to competitors.

Johnson Boats Wants to Introduce a New Model of Boat