Big Mike's Health Food Store sells nutritional energy-producing foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of ________.
A)promotional pricing
B)cost-plus pricing
C)dynamic pricing
D)value pricing
E)penetration pricing

Question

Quizplus · Accepted Answer

Dynamic pricing is a strategy where the price of a product or service can change over time based on various factors such as customer demand, time, and customer characteristics (like being a long-time customer). In this case, Big Mike's Health Food Store adjusts prices for individual customer accounts and situations, which aligns with the concept of dynamic pricing.

Big Mike's Health Food Store Sells Nutritional Energy-Producing Foods