Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?

Question

Quizplus · Accepted Answer

Bateman Gray Motors has adopted an exclusive distribution strategy with its car dealers who only sell its products, thereby limiting the availability of its products to a selected number of dealers.

Bateman Gray Motors Sells the Cars It Produces Using Dedicated