The Toby's chain of first-class department stores carries a wide range of product lines, including clothing, jewellery, kitchenware, and home furnishings. Toby's typically charge higher prices on an everyday basis and then holds frequent sales and price promotions to increase store traffic. Toby's most likely uses ________.
A)self-service retailing
B)experiential retailing
C)high-low pricing
D)everyday low pricing
E)franchise retailing

Question

Quizplus · Accepted Answer

Toby's uses the high-low pricing strategy, which involves setting high prices initially and then offering frequent sales and promotions to attract customers. This approach allows them to maintain their image as a high-end retailer while still offering customers opportunities to purchase products at a discount.

The Toby's Chain of First-Class Department Stores Carries a Wide