Soaring media costs, focused target marketing strategies, and the growing array of new media have increased the importance of ________.
A)the affordable method of setting a promotion budget
B)the competitive-parity method of setting a promotion budget
C)using humor to capture audience attention and interest
D)implementing branded entertainment
E)media planning

Question

Quizplus · Accepted Answer

The sentence mentions that "media costs" have increased in importance, which implies that companies need to put more effort into planning how they use their media budget, making "media planning" the most relevant option. Options A, B, C, and D are not directly related to media planning or the challenges mentioned in the sentence.

Soaring Media Costs, Focused Target Marketing Strategies, and the Growing