Mariah Goldberg, a marketing manager for a manufacturer of children's toys, is looking for ways to reach potential customers who typically avoid salespeople and advertisements. Which of the following would be the most economical promotional tool for Mariah to use?

Question

Quizplus · Accepted Answer

Public relations is the most economical promotional tool for reaching potential customers who typically avoid salespeople and advertisements. It involves creating a positive image and fostering goodwill between the company and the public, which can be achieved through various cost-effective methods such as press releases, social media, and community involvement.

Mariah Goldberg, a Marketing Manager for a Manufacturer of Children's