Clean and Clear, a large producer of all-natural hair care and beauty products, is most likely to use which of the promotion mix strategies to gain increased shelf space in stores and to gain increased customer sales?

Question

Quizplus · Accepted Answer

Clean and Clear would likely use both push and pull strategies in their promotion mix. The push strategy would involve efforts to convince retailers to stock and promote their products, thereby increasing shelf space. The pull strategy would be aimed at creating demand among consumers, encouraging them to seek out the products, which in turn encourages retailers to stock them due to increased customer demand.

Clean and Clear, a Large Producer of All-Natural Hair Care