In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?
A) buzz marketing
B) social networking
C) corporate identity materials
D) product publicity
E) public service materials

Question

Quizplus · Accepted Answer

UPS is using corporate identity materials as a public relations tool by using their distinctive brown color scheme for uniforms and trucks to reinforce their brand and set themselves apart from competitors.

In an Attempt to Set the Company Apart from Its