New communications technologies,such as cellphones and the Internet,give companies new media for interacting with targeted consumers,but these new technologies also give consumers more control of the advertising messages they receive.

Question

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New communications technologies have given consumers greater control over the advertising messages they receive. For example, with the rise of online ad-blocking software and the ability to opt-out of marketing emails, consumers can choose to reject or filter out marketing messages that they do not want to see. At the same time, these new technologies have given companies new ways to reach and interact with targeted consumers, such as through social media and targeted mobile ads. Overall, these new technologies have both expanded the reach of advertising and given consumers more control over the messages they receive.

New Communications Technologies,such as Cellphones and the Internet,give Companies New