Which of the following promotion tools involves personal presentation by the firm's sales force for the purpose of making sales and building customer relationships?

Question

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Personal selling is the promotion tool that involves personal presentation by the firm's sales force for the purpose of making sales and building customer relationships. Advertising involves mass communication through various media to reach a large audience. E-commerce involves conducting business transactions electronically through the internet. Publicity involves the communication of information about a product or service by a third party, such as news media. Public relations involves managing the company's image and maintaining positive relationships with stakeholders.

Which of the Following Promotion Tools Involves Personal Presentation by the Firm's