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New Wave Music Company Has Decided to Switch to a Customer

Question 74

Multiple Choice

New Wave Music Company has decided to switch to a customer sales force structure. Which of the following is the company now not likely to experience?


A) The company can become more customer-focused.
B) The company can build closer relationships with important customers.
C) The company can better serve different industries.
D) The company can better serve current customers and find new customers.
E) The company can expect salespeople to develop in-depth knowledge of numerous and complex product lines.

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