Kirk O'Hare renewed his cell phone contract with Zip Wireless and purchased a new cell phone through the Zip Web site. If Kirk mails Zip his phone receipt, proof of purchase, and a completed form, he will receive $50 in the mail. What type of sales promotion is being used by Zip?
A) point of purchase
B) advertising specialty
C) premium
D) price pack
E) rebate
Correct Answer:
Verified
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