Quaker Oats inserted $5 million worth of gold and silver coins in Ken-L Ration dog food packages. This is an example of a point-of-purchase promotion.

Question

Quizplus · Accepted Answer

This is an incorrect statement. Quaker Oats did run a promotion where they offered a silver coin in exchange for a certain number of box tops from their cereal, but they did not insert gold and silver coins in Ken-L Ration dog food packages. Therefore, this is not an example of a point-of-purchase promotion.

Quaker Oats Inserted $5 Million Worth of Gold and Silver