The most common evaluation method for determining the effect of a sales promotion program is to compare sales before, during, and after a promotion.

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Comparing sales before, during, and after a promotion is one of the most common methods used to evaluate the effectiveness of a sales promotion program. This helps to determine whether the promotion led to an increase, decrease, or no change in sales during the promotional period. Other evaluation methods may include surveys, customer feedback, or analyzing data on customer participation and redemption rates.

The Most Common Evaluation Method for Determining the Effect of a Sales