Which of the following is necessary for direct marketing to be effective?

Question

Quizplus · Accepted Answer

A good customer database is the foundation of direct marketing. It enables marketers to target and personalize communications to specific consumers based on their needs, interests, and past behaviors. An online presence, a well-trained sales force, inbound telephone marketing, and use of new digital direct marketing technologies may also enhance the effectiveness of direct marketing but are not necessary for it to be effective.

Which of the Following Is Necessary for Direct Marketing to Be