Which of the following is one of the reasons that many marketers view mobile phones as the next big marketing medium?
A) Older consumers are using their cell phones for text messaging and accessing the web.
B) Cell phone users can respond instantly to time-sensitive offers.
C) Unlike traditional telemarketing, mobile phone marketing is initially appealing to most cell phone users.
D) Mobile phone advertising has a strong response rate.
E) Canadian consumers are slow to adopt new technologies.
Correct Answer:
Verified
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