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CanFinancial Is a Financial Services Provider Who Also Offers Car

Question 78

Multiple Choice

CanFinancial is a financial services provider who also offers car insurance. Whenever a customer has a child who is about to become eligible for a driver's license, the company sends the customer materials related to teaching teenagers how to drive safely. This is an example of using digital customer information to ________.


A) engage with carefully targeted customers
B) sell insurance
C) advertise the company
D) find new customers
E) increase market share

Correct Answer:

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