Green Gardens is a click-and-mortar seller of gardening and landscaping goods and equipment. The marketing department wants to encourage shoppers at the physical stores to use the company's online catalog to order items that are not available at a given retail location. Which of the following marketing devices is the best match for this goal?

Question

Quizplus · Accepted Answer

Kiosks placed within the physical store can offer shoppers easy access to the online catalog and allow them to place orders for items that are not available at that particular retail location. Kiosks ensure that the shopper can see and touch the physical products while also offering the convenience of being able to order other items online. Email, mobile phones, telemarketing, and podcasts are not as suitable for this purpose as they do not offer the same level of convenience and ease of use in a physical store setting.

Green Gardens Is a Click-And-Mortar Seller of Gardening and Landscaping