"Your Cleaning Team" is a company that provides house cleaning services in major urban and suburban areas. Marketers at Your Cleaning Team developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues. The marketers at Your Cleaning Team are using ________.

Question

Quizplus · Accepted Answer

The marketers at Your Cleaning Team are using viral marketing - a strategy that relies on consumers to pass on messages about products or services to others, thereby creating exponential growth in the message's exposure and influence. By creating a humorous video that they hope customers will find entertaining enough to share with friends and colleagues, "Your Cleaning Team" is using this strategy to increase brand awareness and attract new customers.

"Your Cleaning Team" Is a Company That Provides House Cleaning